This advertisement is simple yet has a wow factor. It has tomato slices stacked in the shape of a ketchup bottle with a drop shadow, on a red gradient background. There is small text on the bottom of the page that reads “No one grows ketchup like Heinz”.
This was, I assume, done in photoshop. To add their logo to a tomato, they probably copy and pasted a cut out picture of their bottle label. They then probably cut apart the picture of the tomato unevenly to add what seems to be slices, and resized them. Since the top of the bottle is so much smaller than the bottom, they could have either found a picture of a different tomato such as a cherry tomato or just resized the original tomato’s top cut. They added a textbox at the bottom of the page and the background is a linear gradient going from dark red at the top to a lighter red at the bottom.
I think color and texture play an equally important role in this advertisement. I like how the red background is a gradient so it still makes the tomatoes pop. In order to make these tomatoes pop off the page, however, texture was an important factor because it looks as if one can touch the tomatoes and feel the soft and smooth outside.
pladue 